Bridal Asia 2012 Unveils bridal collection by Swati Ubroi at TK's Hyatt Regency, New Delhi

New Delhi 14th September 2011: Divya Gurwara, CEO of Bridal Asila and entrepreneur Amrita Singh hosted a hi tea party at TK's Hyatt Regency for a select gathering to present the bridal collection by Swati Ubroi. The glitteraties who adorned Swati Ubroi's creations were hostess Amrita Singh, Guneeta Dhingra, Tanya Ahuja, Payal Sen, Kitty Kalra, Shabnam Shinghal and Shagun Chowdhary (trap shooter who represented India in Olympics 2012). Besides Kanchan Kapoor, Charu Parashar, Ramola Bachchan, Aditi Luthra were some of the prominent ladies who attended the evening soiree.

Emphasizing that Bridal Asia has been consistent as a platform for designers to showcase, unveil and launch their bridal line, Divya says "Every edition of Bridal Asia is unique as it launches new names and it is exciting to track the career graph of our old regulars , who have made their debut in couture wear with Bridal Asia, and are ruling the roost today".

Swati Ubroi designs are for a well-travelled modern woman who looks at Indian traditional craft for her festive and bridal requirements, somebody who likes blend the traditional with a cosmopolitan sophisticated lifestyle. The effort is to revive the oldest local crafts and techniques, contemporized with the right colours and cuts.

For Bridal Asia 2012 her silhouettes include Peshwas, Farshi Kalidars, Saris and lehengas teamed with glam versions of Nehru jackets and kediyu. with gota patti, gota appliqué, tara kaam and chord work embellishment.The discrete use of colours, embroideries, silhouettes and a super luxurious feel completes the mood of this collection.

The designer has used pearls, emeralds & rubies, aesthetically with diamonds, which make them appropriate for the upcoming festive season. The stones are inlaid in 18K gold & 22k gold to ensure a long lasting luster.

Even though the design is of prime importance, emphasis still remains on wear-ability to the customer. The preference is more for detachable, convertible pieces. Bracelets can connect to form a necklace for a certain occasion or earrings that can be made larger or smaller.

Bridal Asia 2012, Asia's biggest exposition for all bridal finery, apparel and products is back with the best and the widest range all under one roof. Celebrating 14 years, Bridal Asia is once again ready to set the tone of bridal trends , with new innovations and styles.

Bridal Asia event this year is scheduled on 21st - 23rd October , at The Ashoka, New Delhi.